What is Programmatic Display Advertising?
Programmatic display advertising is the new way of targeting specific types of audience that you want to show your ads to. Programmatic marketing and advertising is real-time algorithmic buying and selling of advertising space. It helps in automating the media buying...
What is Programmatic Marketing?
Programmatic marketing is used by digital marketers to replace the traditional way of purchasing advertising online. Sophisticated software algorithms carry out an effective, automated bidding process that allows marketers to better reach their target audience when...
(VIdeo) Blended Streaming
Video Transcription So blended stream network is something that YouConnex offers. What's probably most interesting about it is there's so much audio available out there these days. You've obviously got Pandora you've got Spotify you've got iHeart but there's also all...
(Video) Sean OTT
Video Transcription "So, OTT sounds complicated it stands for over the top but it's really pretty simple. It used to be that for a while you'd watch maybe the CBS app or you would watch Netflix or Hulu on your iPod. This giant box in your living room that was going...
(Video) YouConnex Helps CMO’s and Brands Understand Biddable Media
Video Transcription So what's been really exciting for us with YouConnex this year is that the biddable media is becoming better and better known by CMOs by out in the market, agencies that are in the market, many of the different kinds of clients that we work with...
(Video) What’s Unique About YouConnex?
Video Transcription I think the coolest thing for me about YouConnex is just the fact that we have internal traders on our team and we utilize something that's called CPM stacking. It's something we haven't seen really anybody else that's in the space do which is we...
What is Biddable Media and Why is It So Important?
Biddable Media is any form of media in which you use an auction-based system to purchase media inventory. To understand why that's important, it's easiest to look back at the relatively short timeline of its existence. Google began search engine advertising in 1999,...
How Biddable Social Media Can Grow Your Business
In the competitive world of biddable marketing, biddable social media is truly a special tool. Nearly everyone is on social media, and as they upload, click, scroll and browse, they leave a digital demographic profile. Targeted ads within the context of a...
Boosting Your Business with a DSP Marketing Agency
According to many, DSP marketing is taking over much of the marketing world. Because of the importance of this emerging technology, a DSP marketing agency can be a critical partner for your business. Let's take a look at what a DSP is to understand how an agency can...
The Benefits of Using a Biddable Media Agency
Biddable advertising is an important part of any comprehensive advertising strategy in the 21st Century. YouConnex is poised to deliver you the strategies you need in order to capitalize on this powerful tool. The future success of your company is bound by the...
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