How Biddable Digital Marketing Gives Your Business an Edge
In the wide world of digital marketing, you need to choose a strategy that equips you to turn challenges into opportunities. The challenge: there are so many people, and it can be hard to target the ones you need to reach. The solution: A biddable media agency. We...
How Programmatic Mobile Advertising Can Benefit Your Business
Advertising is changing. The days of smoke-filled rooms, creaky drafting tables and exacto knives are long gone. In the digital age, programmatic media companies are the go-to solution. In the scope of the modern media landscape, you need a partner who has...
With Programmatic Advertising, No Doesn’t Always Mean No
Even after major adoption as a mid-funnel strategy, many marketers are confused by what programmatic can or can’t do. A recent lunch with a CMO for a major brand was just a reminder that there’s much for agencies and marketers still to learn about some of the basic...
Choosing Your Programmatic Advertising Company
You want to find the most targeted form of advertising for your business, right? Programmatic advertising is an innovative approach to the extremely competitive, ever-changing marketing landscape. Programmatic marketing opens the door to refined audience targeting...
What is Programmatic Advertising?
To put it in simple terms – programmatic marketing or advertising is a method of targeting specific audiences that you wish to expose your adverts to. This can cover varied segments of the population such as social standing, gender, age to certain geographic areas of...
Why is Programmatic The “Problem Child?!”
Media choices haven’t really changed that much in the last 50 years! The introduction of Netflix in 1997 and Googles version of PPC/Adwords in 2002 (a fascinating story for another time), were perhaps two of the biggest transformations in recent years. With the...
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