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Why is Programmatic The “Problem Child?!”

by Sean Halter | Apr 4, 2018 | Programmatic Ad Platforms

Media choices haven’t really changed that much in the last 50 years! The introduction of Netflix in 1997 and Googles version of PPC/Adwords in 2002 (a fascinating story for another time), were perhaps two of the biggest transformations in recent years. With the...
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