The Challenge
Creatively deploy campaigns at speed and scale during real-world events related to needed cybersecurity for major B2B organizations. The balance was to grow organic website traffic based on channel, SMB, and consumer audiences while inserting paid media strategically, with creative that was timely based on the event itself and intended to feel more content-driven than ad copy. The goal was to increase overall reseller agreements and security endpoint sales.
The Solution
We partnered with Merritt Group, who specialized in earned and owned media specifically for the technology industry, to amplify earned media exposures via paid media. In addition, we built custom data segments for each audience and deployed omni-channel digital campaigns against them. We also applied retargeting methodologies based on intent levels to ultimately yield leads and fuel the VIPRE pipelines. We helped increase reseller applications from 18 to 30 per week, SMB purchases from an average of 20+ per week to 50+ per week and consumer purchases from +350 per week to over 900 per week. We also increase organic site traffic by 11.5%.
The Results
11.5%
Increase in Organic Traffic
18 - 30
Increases in Reseller Applications Per Week
20+ - 50+
Increases SMB Purchases
Per Week
Per Week
FL DEPT OF HEALTH
Multi-Variant OTT Optimization
MATTER BROTHERS FURNITURE
Working OTT Media +37%
smartguard
Redemption Performance +24%