The Challenge
The agency for the Florida Department of Health wanted to run OTT campaigns that focused on multi-variant testing — targeting not only across demographic and various income levels but also working around trying to ensure the creative was optimized market-by-market and that reach, frequency caps, and programming distribution were factored into performance.
The Solution
YouConnex began by looking at the various targeting parameters and built testing pools that were reviewed monthly and would include hyper focus on ensuring that delivery performance would audit out channels that might look like OTT but were closer to "video" in actuality.
The Results
The initial testing pools allowed YouConnex to create better scaling models that could be optimized in-month to adjust by market performance if/as needed. The monthly MiO CTV/OTT scorecard also allowed an independent audit to see what factors might create favorable cost-per-points but may not have performed as well frequency-capping-wise.
Coca-Cola
Beverages Florida
Beverages Florida
110% Over Target Delivery
GLASS DOCTOR
GLASS DOCTOR
Sports OTT Optimization
vipre
Conversion Optimization +22%