The Challenge
SmartGuard had hit a redemption plateau with their digital campaigns and knew better optimization, especially via hyper-local geo-fencing and 1st-party data optimization, might help them get more with less.
The Solution
A multi-channel digital media approach focusing on retail media networks, social, and tight localized geo-fencing programmatic via the Trade Desk, including layered 1st-party data. We also optimized in-campaign, targeting consumers based on behavioral indicators, contextual searches, and shopper data, which enabled the delivery of personalized, incentivized offers.
The Results
2,341 coupon downloads with a redemption rate of 46.5%, 20% lift in organic site traffic. SmartGuard became the 2nd best-selling brand of dental appliances in participating CVS locations according to Nielsen data.
Education
education
vipre
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Beverages Florida
Beverages Florida