The Challenge
Most dealerships employ top funnel and bottom funnel tactics but don’t have strategies to target people who are actively in market for vehicles.
The Solution
Every channel has a specific purpose in the customer journey. Traditional media is best used to create generalized awareness. Programmatic stimulates mid-funnel activity and builds a larger pool of in-market consumers for your products. It supports consideration and loyalty and increases conversions. SEO improves organic search results. SEM/PPC campaigns generate conversion. Social and reviews encourage and promote brand loyalty.
NON-TRADITIONAL MEDIA SELECTIONS:
Data partners include Polk, AnalyticsIQ, Lotame, NinthDecimal, Factual, DataAlliance, BlueKai, Qualia and ALC. Contextual media partners include Edmunds.com, Hybridcars.com, KBB.com, Autotrader.com, Motortrend.com, TopGear.com, and many more premium automotive driven sites.
TARGETING ANALYTICS:
We use data-driven and contextual strategies to reach auto intenders of the dealerships brands and intenders for comparable makes and models, at scale, utilizing display, video, audio, native and Connected TV.
MULTI-FUNNEL APPROACH:
We introduce the brand, creative awareness of current promotions and reinforce brand recall and engagement. We also can measure the foot traffic that our advertising campaigns drive to our dealerships.
The Results
These strategies drive incremental website traffic, new users, foot traffic and ultimately sales.
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Health
Communications Fields
Communications Fields
Health Communications Fields