What is Programmatic Marketing?
Programmatic marketing is used by digital marketers to replace the traditional way of purchasing advertising online. Sophisticated software algorithms carry out an effective, automated bidding process that allows marketers to better reach their target audience when...
(VIdeo) Blended Streaming
Video Transcription So blended stream network is something that YouConnex offers. What’s probably most interesting about it is there’s so much audio available out there these days. You’ve obviously got Pandora you’ve got Spotify you’ve...How Programmatic Mobile Advertising Can Benefit Your Business
Advertising is changing. The days of smoke-filled rooms, creaky drafting tables and exacto knives are long gone. In the digital age, programmatic media companies are the go-to solution. In the scope of the modern media landscape, you need a partner who has the...With Programmatic Advertising, No Doesn’t Always Mean No
Even after major adoption as a mid-funnel strategy, many marketers are confused by what programmatic can or can’t do. A recent lunch with a CMO for a major brand was just a reminder that there’s much for agencies and marketers still to learn about some of the basic...Choosing Your Programmatic Advertising Company
You want to find the most targeted form of advertising for your business, right? Programmatic advertising is an innovative approach to the extremely competitive, ever-changing marketing landscape. Programmatic marketing opens the door to refined audience targeting...
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