The Challenge
While the core and passionate WWE audience often knows when a show will be in-market, the challenge is to inform and convert those occasional fans — especially when shows can be in-market somewhat infrequently. YouConnex, both directly and through agency partnerships and sometimes venues, has been a go-to when the company is in need of increased ticket sales — often within very small windows of opportunity.
The Solution
YouConnex often runs variable testing campaigns — optimized in-flight. Campaigns are appended with data segments including 1st-party data, in-market segmentation data, credit card and entertainment-focused intender sets, as well as variable testing across multiple behavioral and contextual profiles built based on ticket range pricing.
The Results
YouConnex was able to fluidly maintain constant campaign performance across dozens of hyper-local campaigns in the US, with sometimes daily performance reporting across multi-channel variants. For multiple campaigns, click-through rates and conversions increased steadily leading up to the dates, ensuring a measurable ROI based on targeted acquisition goals from year-over-year returning event data.
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