We partnered with Merritt Group, who specialized in earned and owned media specifically for the technology industry, to amplify earned media exposures via paid media. In addition, we built custom data segments for each audience and deployed omni-channel digital campaigns against them. We also applied retargeting methodologies based on intent levels to ultimately yield leads and fuel the VIPRE pipelines. We helped increase reseller applications from 18 to 30 per week, SMB purchases from an average of 20+ per week to 50+ per week and consumer purchases from +350 per week to over 900 per week. We also increase organic site traffic by 11.5%.