A multichannel media approach spanning social and digital, targeting consumers based on behavioral indicators, contextual searches, and student data, which enabled the delivery of personalized, incentivized offers. Contact list optimization — appended with device ID, IP range, MAC address, cookie ID, and social ID. Client messaging was then served across display, video, and audio, as well as social. After an engagement signal was received from an audience member, they were included in an email-based nurture program and then measured and tracked to the point of full conversion.