To run two different campaigns, one in the Tampa DMA and one in the Miami DMA. Both campaigns were appended an audience filled with data segments of Wrestler Intenders, using custom audiences from providers such as Qualia, 3rd party wrestling segments from providers such as Data Alliance and Cross Pixel, and targeting demographic age data of 18-34 years old.

Both campaign strategies in place helped to lift ticket sales in both Miami and Tampa. The win rate remained at 30%, the click-through rate increased steadily leading up to the dates of the event, and the campaigns paced evenly with even impressions vs. spend throughout the entire duration.