OGX Haircare was in the midst of early-stage discussions of a multi-billion-dollar acquisition by Johnson & Johnson and needed to increase sales while not increasing headcount in the hyper-targeted and hyper-competitive haircare space. They needed a digital partner that could launch localized multi-channel digital campaigns in spot markets based on almost real-time sales numbers. Each campaign was required to be optimized almost daily to reach target goals, with budgets often shifting to other markets.