Health Communications Fields
We provide managed services to Health and Consumer brands to help raise awareness of their studies and platforms. We layer geo-data with contextual lists in order to assure the display, video, and native creatives are in front of only those targeted. By drawing a geofence around the top life science investor firms, and top VC firms investing in US biotech companies, we ensure that the clients’ creatives are being served to the most favorable human traffic within their intended vertical.
The Challenge
Reach biotech investors in order to get them to read a new article that was published by a client company of the Health and Consumer Agency that we work with, with a CTR goal of .1%.
THE SOLUTION
Creating a native and display campaign with two strategies. One strategy as a high-quality whitelist within the biotech and financial verticals, and the other strategy as Factual location-based custom geo fences around the top 100 firms investing in US biotech companies, similar offices, and huge university research centers.
The Results
We achieved an overall CTR of .2%, and received a .3% CTR on several biotech and financial news publishers. We doubled the amount of users visiting the client’s site and article’s page as compared to before the digital run.
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