Biddable Media is any form of media in which you use an auction-based system to purchase media inventory. To understand why that’s important, it’s easiest to look back at the relatively short timeline of its existence.
Google began search engine advertising in 1999, and less than a year later, introduced the concept of pay-per-click to the world. Only seven years after that, Mark Zuckerberg introduced Facebook ads as the latest (and some might say greatest), form of biddable media.
Since that time, various demand side platforms have popped up to provide brands, agencies, and independent trading companies like YouConnex an opportunity to bid on a greater selection of targeted digital inventory. So, in essence, while advertising is literally hundreds of years old, bidding for the cost of that ad placement isn’t even 20 yet!
Biddable media has literally become a multi-billion-dollar industry in just the last few years.
It’s important to understand that as platforms become more and more sophisticated, more and more types of media will become available for bid. Some industry experts even anticipate that over 50% of all media could be transacted in the biddable media space within the next 3-5 years!
The good thing is, companies like YouConnex offer agencies and brands an opportunity to learn how the various platforms work, or even help customize biddable media campaigns.
