Video Transcription
I think the coolest thing for me about YouConnex is just the fact that we have internal traders on our team and we utilize something that’s called CPM stacking. It’s something we haven’t seen really anybody else that’s in the space do which is we are completely transparent about how the pricing model works. So in most cases if you’re buying in the biddable media space a company that sells biddable media will just tell you Well it’s a four dollar CPM or it’s a six dollar CPM but you don’t have any idea what part of that’s going to the publisher what part of it’s going to platform, what part of it’s going to the company itself.
We provide all of that completely transparently and why that’s important is because for a lot of brands and a lot of agencies, seeing where those dollars are going helps them to better understand what’s the right CPM is to pay for what you’re trying to achieve. That can be different sometimes a seven dollar CPM because you’ve layered on some really smart data targeting might get you much better engagement than say a three or four dollar CPM. So it’s a completely different way to look at media and I think that to me is one the most unique and exciting things about YouConnex.
