WHAT MAKES YOUCONNEX
WHAT IS PROGRAMMATIC?
MEDIA & THE PATH TO CONVERSION
Every channel has a specific purpose. Traditional media is best used to create generalized awareness. Programmatic stimulates mid-funnel activity and builds a larger pool of in-market consumers in-market for your product or service. It supports consideration and loyalty and increases conversions. SEO improves organic search results. SEM/PPC campaigns generate conversion. Social and reviews encourage and promote brand loyalty.
TARGETING TACTICS
Geo-Targeting
Target specific zip codes, within a certain radius of your locations, by historical recency, or even a competitor’s location in real time.
Contextual
Placing your ad in relevant content environments.
Keyword Search
Use a custom keyword list to target audience members searching with those terms across publisher sites.
CRM Targeting
Serve ads to people within your CRM database (minimum of 30,000 entries.)
Search Retargeting
Target your audience based on previous searches.
Mobile App Profile
Target people based on their mobile app profile, across all of their devices.
Behavioral
Target people based on purchase behaviors, interests, professional status, social brand engagement, or through thousands of other segments.
Site Retargeting
Target consumers who previously visited your site.
Cross Device
Link all of the user’s devices via deterministic device data.
BUYING STRATEGIES
Open Source
Utilize data to drive inventory purchasing in the real-time bidding environment. Typically the most economic strategy.
Private Market Place (PMP)
Hand-picked publishers and inventory based on deals made available through the DSP.
Publisher Direct
Strike unique deals with specific publishers for specific inventory. These deals are not typically publicly available.
Your campaign will include inventory from premium publishers and networks like (but not limited to):
CONTEXTUAL VS BEHAVIORAL TARGETING
Behavioral targeting aligns messaging with people, regardless of publisher content. Contextual targeting aligns messaging with publisher content and brands.
DELIVERY ASSURANCE
BRAND SAFETY
+ Brand-relevant content settings for pre-bid targeting and post buy decisions.
+ Over 75 discrete content avoidance categories.
+ Protection from objectionable and off-brand content, including copyright infringement & pirated content.
FRAUD PROTECTION
+ Identify and eliminate more fraudulent practices than any other company in market.
+ Dedicated Fraud Lab for site and non-human traffic (bot) fraud protection.
+ Deterministic approach.
AD VIEWABILITY
+ Globally accredited (MRC and ABC) and can be used as billable impression counts.
+ Display and video: benchmarks, creative analysis, trends, time in view and more actionable data.
+ Removal of fraudulent impressions from viewability, providing an authentic viewable impression.
We leverage pre-bid solutions from the top technology providers in ad-tech. We can also provide independent, 3rd Party reporting for delivery authentication.
SUPPLY PARTNERS
DATA PARTNERSHIPS
While other digital agencies and DSPs provide limited demographic, interest and contextual targeting. YouConnex has partnered with more than 70 of the most respected data suppliers in the marketing industry to provide advanced insights, analytics and behavioral targeting along the entire purchase funnel.
INSTANTLY ACCESSIBLE, REAL TIME REPORTING
In-depth reporting that is easy to interpret is always just a click away!
OUR PRICING
Media Access Fee
(price scales down on volume)Full use of the YouConnex seat at the Trade Desk with access to 30+ ad exchanges = access to 100% of total available digital inventory available on the market
Use of the YouConnex Platform
Access to 70+ 3rd party data partners
Full reporting & monitoring
Managed Service Fee
(Add-on, requires a minimum monthly spend of $4000)+ $1.85 Display CPM
+ $2.90 Video CPM
Campaign Development inclusive of programmatic, private exchange, and direct to publisher channels
Realtime Campaign Performance Monitoring & Optimization
Publisher White List & Block List Management
Full Reporting
813.609.3959