Coachella - Youconnex

EVENTIFICATION

ADVANCED EVENT MARKETING
MADE EASY

TM

We leverage multiple technology partners to create comprehensive
coverage of a defined space, down to a radius of 150 feet
and dominate omni-channel mobile inventory.
We build in strategies to extend sponsorship opportunities to
include time frames prior to the event, during the event,
and post event to create more powerful alignment for
your partner brands and greater sponsorship revenue
potential for you!

WHAT DO YOU NEED TO DO?
CLICK TO FIND OUT

WHAT WE DO

All you have to do is present this
incredibly powerful opportunity to your sponsors.
We build and manage everything for you!

TECHNOLOGIES INCLUDE

Geo-Fencing & Proximity

This sets our precise perimeter and establishes branding zones within the event.

Event App

We can integrate with most app infrastructures and leverage these interactions as a targeting method.

Facebook

We develop lat and long defined geo’s to integrate into Facebook to access news feed inventory and re-engage with additional inventory formats.

App Targeting

We target devices that house specified apps. This creates the ability to serve impressions to these devices, across all inventory channels, inclusive of Twitter ads.

Pixel

We pixel ticket purchase confirmation pages to leverage cross-device re-engagement to target people we know will be attending the event.

Snapchat

We can develop custom geo-filters through Snapchat. Additional CPM’s apply for Snapchat.

Active App Audiences

We target users with specific apps open and running to access specific in-app inventory.

IP Range

We work with our partner events to leverage their IP range to target users within the range.

Media Scoring

We integrate a publisher white/block list structure to ensure premium inventory acquisition.

SPONSORSHIP EXTENSION

Most sponsorship opportunities leverage primarily traditional media to create branding opportunities during the event.

The YouConnex Eventification Platform creates the ability to begin serving, personalized, branded content prior to the event, during the event, and after the event. This creates a exponentially more powerful marketing opportunity for sponsor brands and greater sponsorship revenue opportunities for Goldenvoice!

PRIOR TO EVENT

Recommended impression volume 2mm

DURING EVENT

Recommended impression volume 1mm

POST EVENT

Recommended impression volume 2mm

ADDED REVENUE OPPORTUNITY
FOR GOLDENVOICE

$10,000 per participating sponsor

*Based on the recommended volume of impressions and suggested CPM mark-up

PROXIMITY ZONES

By creating zones within the perimeter, we can create the opportunity for your partner sponsors to “own” an area within the event itself. This give you the ability to upgrade digital sponsorship opportunities, concentrating a brands digital presence and providing an even larger revenue opportunity for Goldenvoice!

AUDIENCES – OPTIMIZATION & REPORTING

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Audiences

Through 1^st party data collection, we’re able to deliver audience insights, by sponsor brand, based on data relevancy scores. These audiences can be used to reach like-minded individuals at scale!

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Optimization

Our programmatic traders and campaign coordinators are in every campaign daily, looking for opportunities to improve performance and uncover insights. Whether we’re adjusting frequency/recency ratios or perfecting ad groups, we’re constantly striving for campaign success!

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Reporting

Through our integration with Datorama, we provide unparalleled reporting on every aspect of campaign performance through beautifully designed, visualized data tools.

TRANSPARENT PRICING

PRICING

1 MILLION IMPRESIONS

$6,500

An estimated CPM of $6.50 which includes:
$4.15 for media
$0.95 Technology Access Fee
$1.40 YouConnex Campaign Management Fee
*Independent 3rd party verification available starting at $0.40 added to the CPM
*We suggest a $2 CPM add-on for your organization

THANK YOU!

Leland Morris

Account Executive

813.607.2108