You want to find the most targeted form of advertising for your business, right? Programmatic advertising is an innovative approach to the extremely competitive, ever-changing marketing landscape. Programmatic marketing opens the door to refined audience targeting that can include an abundance of demographics. Some business models only warrant hyper-local geographic targeting to know they are hitting a specific target radius. Whereas for the more niche businesses this may include projecting their ads to specifically segment income, gender, age, and even engagement or behavior.
Giving advertisers the ability to choose their targeted audiences to that level makes this form of advertising truly elite compared to old-style marketing campaigns. Programmatic advertising also allows advertisers to spread their marketing across multiple buyer personas, customizing ads with messages specific to each type of targeted buyer at the right time depending on demographic. This includes extremely calculated media buying using algorithms rather than the traditional, manual media buying tactics. This is accomplished with setting different variables for the algorithms and computer software to then utilize for buying for ad space in seconds.
Purchasing advertising space for display campaigns using programmatic strategy vs manual is like comparing apples to oranges. The real time media-buying and placement of ads gives the audience insights and targeting efficiency factors an even more powerful delivery, resulting in higher conversion rates. Essentially this will make sure your ad is displayed for the right audience in the optimal place for results. The types of data science that goes behind the scenes and audience insights used for the real time buying is highly sophisticated, making it a far superior form of targeting.
However next comes the conundrum of finding a dependable advertising firm to run your programmatic advertising for you. This is an innovative, advanced form of advertising to get your business the conversions it needs. Programmatic is not like running a mailer campaign for local awareness, writing your description on Yelp, or scheduling out your social media posts for the month. The agency you choose needs to be credible with transparent digital media resources. There is no doubt to the abundance of benefits to programmatic advertising, but that’s only if you have the right team executing those tasks for you.
Programmatic falls under a specialized pocket of advertising strategy that requires an equally focused and distinguished team with a strong background in media buying. Implementation of programmatic advertising techniques properly from start to finish is not a piece of cake and requires specific protocol to ensure successful targeting. Despite how automated the process may seem from the summary above; careful eyes need to pay close attention to your programmatic ads. YouConnex has the digital media team, data providers, and programmatic experience to ensure all your targeted ads are completed properly.
Choosing YouConnex for your programmatic ad services will give you peace of mind knowing the level of calculation and expertise the team brings to the table. Our Data Science Team in New York City will develop the most cohesive set of data available in the industry for your campaign. Their focused attribution modeling and media coupled with YouConnex’s creative team can provide unmatched programmatic ad planning and delivery. YouConnex’s real-time bidding capabilities open a whole world of opportunities for you because our experience, and of course the powerful data behind our well-seasoned team.
Whether you’re looking to find new sales channels with your advertising or developing a dramatic shift for your major prospects from B2B to B2C, YouConnex can help you to make it happen with our advanced strategies. Our team of programmatic data professionals are well versed in programmatic ad onboarding, setup, and automated media buying. The efficiency of programmatic ads has reinvented the wheel and stay tuned because the formulaic ad strategies are only going to get more effective moving forward. Successful advertising starts with knowing the agency you’re working with, and that they know the best practices for that marketing tool.
YouConnex’s programmatic teams keep you informed every step of the process – from conception to setting your campaign live. You will be made aware of the data being used, and YouConnex analysts will provide vital insights for your industry to ensure you fully understand the strategy and that you’re set for success. Contact YouConnex for a programmatic campaign evaluation today to get started.
