SONIC AUTOMOTIVE Case Study
YouConnex provides services to the agency that represents multiple Sonic Dealers in the US. Beyond geo-fencing and behavioral and contextual targeting, we’ve also helped the agency better understand the supply partner space, where CPM is relevant, but often not the most relevant metric, as well as helped provide in- depth reporting metrics. YC has been asked to assist in presenting further options wrapped around data modeling, potentially within existing CRM systems, to determine what machine learning can be implemented to create efficiencies of scale within the targeting segments by brand.
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