YouConnex provides assistance to one of the Crunch agencies in developing custom targeting pools and cross-competitor targeting, as well as creating efficiencies around their geo-fenced digital campaigns across multiple markets. The team involved has also begun to look into behavioral modeling cross device and YC will provide insight and analysis on how dynamic creative might factor into the re-engagement funnel of what the life time cycle is from new target first touch to decision making when selecting a gym.

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