WHAT MAKES YOUCONNEX

WHAT IS PROGRAMMATIC?

MEDIA & THE PATH TO CONVERSION

Every channel has a specific purpose. Traditional media is best used to create generalized awareness. Programmatic stimulates mid-funnel activity and builds a larger pool of in-market consumers in-market for your product or service. It supports consideration and loyalty and increases conversions.  SEO improves organic search results. SEM/PPC campaigns generate conversion. Social and reviews encourage and promote brand loyalty.

TARGETING TACTICS

Geo-Targeting

Target specific zip codes, within a certain radius of your locations, by historical recency, or even a competitor’s location in real time.

Contextual

Placing your ad in relevant content environments.

T

Keyword Search

Use a custom keyword list to target audience members searching with those terms across publisher sites.

CRM Targeting

Serve ads to people within your CRM database (minimum of 30,000 entries.)

U

Search Retargeting

Target your audience based on previous searches.

Mobile App Profile

Target people based on their mobile app profile, across all of their devices.

Behavioral

Target people based on purchase behaviors, interests, professional status, social brand engagement, or through thousands of other segments.

Site Retargeting

Target consumers who previously visited your site.

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Cross Device

Link all of the user’s devices via deterministic device data.

BUYING STRATEGIES

Open Source

Utilize data to drive inventory purchasing in the real-time bidding environment. Typically the most economic strategy.

Private Market Place (PMP)

Hand-picked publishers and inventory based on deals made available through the DSP.

i

Publisher Direct

Strike unique deals with specific publishers for specific inventory. These deals are not typically publicly available.

Publisher Sites

Your campaign will include inventory from premium publishers and networks like (but not limited to):

CONTEXTUAL VS BEHAVIORAL TARGETING

Behavioral targeting aligns messaging with people, regardless of publisher content.  Contextual targeting aligns messaging with publisher content and brands.

DELIVERY ASSURANCE

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BRAND SAFETY

+ Brand-relevant content settings for pre-bid targeting and post buy decisions.

+ Over 75 discrete content avoidance categories.

+ Protection from objectionable and off-brand content, including copyright infringement & pirated content.

FRAUD PROTECTION

+ Identify and eliminate more fraudulent practices than any other company in market.

+ Dedicated Fraud Lab for site and non-human traffic (bot) fraud protection.

+ Deterministic approach.

AD VIEWABILITY

+ Globally accredited (MRC and ABC) and can be used as billable impression counts.

+ Display and video: benchmarks, creative analysis, trends, time in view and more actionable data.

+ Removal of fraudulent impressions from viewability, providing an authentic viewable impression.

We leverage pre-bid solutions from the top technology providers in ad-tech. We can also provide independent, 3rd Party reporting for delivery authentication.

SUPPLY PARTNERS

DATA PARTNERSHIPS

While other digital agencies and DSPs provide limited demographic, interest and contextual targeting. YouConnex has partnered with more than 70 of the most respected data suppliers in the marketing industry to provide advanced insights, analytics and behavioral targeting along the entire purchase funnel.

INSTANTLY ACCESSIBLE, REAL TIME REPORTING

In-depth reporting that is easy to interpret is always just a click away!

BOUTIQUE OFFERINGS

 – Creative Asset Production

– Custom Data Segments

 – Video Production

 – Website & Custom Landing Page Production

 – Social Strategy & Management

 – Traditional Media Buying

 – SEM/PPC Campaign Development & Management

 – SEO

– Snapchat

– Custom Reporting

OUR PRICING

Managed Service Fee

(Add-on, requires a minimum monthly spend of $4000)
$1.85/2.90/CPM
  • + $1.85 Display CPM

  • + $2.90 Video CPM

  • Campaign Development inclusive of programmatic, private exchange, and direct to publisher channels

  •  Realtime Campaign Performance Monitoring & Optimization

  •  Publisher White List & Block List Management

  •  Full Reporting

813.609.3959