magnus - Youconnex

Amplify Awareness
Increase Engagement

WHY WOULD A MAJOR
INTERNATIONAL STREAMING SERVICE
SELECT THE YOUCONNEX DIGITAL PLATFORM?

THE ANSWERS:

We operate at the cutting edge of ad tech!

Highly Specialized

We integrate directly with The Trade Desk, as well as many other specialty data, targeting, and inventory platforms. It’s like we’ve taken a Ferrari and tricked it out even more!

We're Nimble

We’re nimble! While larger agencies are working through their own internal processes, we’re going live! Based on client request, we’ve had international strategies engineered and deployed inside of 12 hours!

Premium Media

We focus on premium media acquisition! Many platforms operate as remnant clearing houses. Not Connectivity! We source premium inventory from premium publishers, networks, apps, and games across all ad environments.

Transparency

We provide unparalleled transparency! We show our clients everything, from bid structures to complete site lists. Well informed clients are our best clients!

OFFLINE RETARGETING

Send potential subscribers a personalized, hard copy invite to any event for any artist! Pricing starts at $1 per piece, all-inclusive.

WE'RE OFFLINE TOO.
We can handle experiential to traditional
and everything in between.

SUCCESS MODEL

OUR MODEL APPLIED: Maná

Challenge: Increase Awareness and Engagement with the “Latino Power Tour”

STEP 1: AUDIENCE FORMATION – DATA & TARGETING COLLIDE

We merged custom data elements together to form highly effective
and efficient audience targeting segments.

3^rd Party Data Segments Used for Mana

North American Reach

CUSTOM MOBILE APP PROFILE-BASED TARGETING VIA PUSHSPRING

Our mobile apps tell a story. By looking at mobile app profiles, we gain insight into what matters and is relevant to individuals. We work with PushSpring to develop custom targeting segments based on mobile app ownership across almost 200mm mobile devices and tablets.

We researched the top mobile apps used by people interested in Latin music. Here’s what we found. We develop these segments using cross-device technology so that if an audience member is in this pool, we can contact him or her across all of their devices.

**These segments can be used with Facebook too!
Note that this is only available for use in US and AU

GEO-INTELLIGENCE

A location can be indicative of the presence of high value audience members. We look at geography from two perspectives, real time and historical recency. We’ve vetted the top technologies in the geo-intelligence space and use these platforms to provide custom targeting capabilities that enable the use of geo-specific targeting from both perspectives.

In this example, we’re targeting a few of the top latin music hot spots in Miami!

STEP 2: MEDIA SELECTION

Media selection is critical! When attention is not media, even the best audience targeting breaks down. Our goal is to pair the right audience to media that is most likely to provoke engagement while being protective of the brand involved.

Below are examples of the media partners that we displayed Maná advertising through: