Millennials, typically those born in the early 1980s up until the early 2000s, are now at, and reaching, their time to shine. With many graduated from college, in college, and tons in search for jobs, it’s important that society uses millennials’ skills and knowledge to full advantage in the work place. No, they are not going to be as educated in your business as the co-workers who have been with your company for years. No, of course not. As per marketing, whether digital, traditional, or social, millennials could really come in handy in campaign planning stages, especially when brainstorming on different targeting options.
This is where interns become very handy. Yes, they’re there to act as a helping hand alongside employees, but they should definitely be free to express their input if they feel the necessity to. My young and new opinion was constantly asked during my very early stages at Connectivity and YouConnex, which made me comfortable voicing ideas and extra detail in meetings and conference calls with executive members of our teams. If companies intimidate their younger employees or interns, then these millennials could then become frightened when it comes to voicing an opinion that could have really had the potential of benefiting a particular marketing strategy.
I’m going to give an example that I found myself in about eight months ago. I was on a planning phone call with members of our team, and they were brainstorming different ways that we could target clients with new devices, specifically phones, for a particular strategy that we were running in a campaign for one of our clients. I was on the phone call as more of shadow, just learning about how the planning process occurs, and taking knowledge from the different insights that our team members brought to the table in conversation.
Many great ideas were being presented as different potential targeting options for the specific strategy, and I was taking notes on everything that I heard, knowing that it would help me in account management in the future. A team member mentioned that maybe we should target users who just downloaded Facebook, or any social media application, showing that they just purchased/upgraded to a new phone. I automatically thought about how I was using my 5th iPhone, and that when most people purchase a new one, they simply log into their Apple ID and see the same information (apps, screensaver, etc.) that was on their old phone. This would mean that there would be no re-downloading of the Facebook app, or the Instagram app, or the Snapchat app, or anything else, when purchasing a new iPhone device. Because I always felt comfortable in my shoes at YouConnex, I wasn’t scared to speak up and say that to the team. This was an example of simple, but very useful, input.
Even if I didn’t say that, the team would have done research and concluded that this specific data could get a little wonky cause of Apple IDs and their compliance with new devices, but I was able to save them from that research step. This was something that I was just very familiar with because of my age, and because when purchasing a new iPhone, I look for the quickest option to get in and out of there, which would be simply logging into my ID without any further extensive phone-to-phone transfers. That’s the way I was raised when getting new phones, again, because of my age.
The team I’m on is intelligent, knowing the ins and outs of the industry, but as we all know, nobody’s perfect. As a millennial, I was able to come in and fill some of those small holes. Being born in an ever evolving landscape of social media and technology, millennials might have some insights that a Baby Boomer doesn’t think twice about. Millennials won’t replace the Baby Boomers, but they’re going to be the next all-stars of corporate America, so we should start taking their insights now to create the building blocks for their innovations in the future.