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We provide turnkey campaigns across a wide range of DSPs, including The Trade Desk and GDN in the U.S., Canada, and Internationally. Our internal team of traders helps curate campaigns that provide clear strategy and complete transparency for our white label agencies and in-house brand teams. We provide complete services that ensure fraud-free delivery and access to gold standard private-marketplace deal I.D.s across 100+ of the top tier publishers in the world. Some providers build campaigns simply to spend as fast as possible or to drive the lowest CPM. Because we provide up front service pricing, our clients can be sure we are focused on lead modeling and achieving the strongest campaign metrics available.
Our Data Science team, based in New York City, is tasked with one thing – helping to develop the internal attribution modeling today’s brands need! With a focus on following the consumer journey pre-, during-, and post- client engagement, they can ensure clients are provided the right touch points, data partnerships and content around today’s “consumer first” media environment. They focus on making certain that our clients have access to the latest in data delivery and accountability methods to increase a brand’s ability to grow their business, while cutting out much of the waste that has crept into the programmatic and digital media spaces.
We offer best-in-class site tag management, from custom audience insight pixels to fully integrated system tags. Our team offers clients the ability to track across each consumer touch point, allowing them to map their journey through the various sales channels. This often includes both B2C and B2B opportunities. We fully integrate creative tagging partnerships such as Double Click and offer UTM management for client campaigns. We offer various reporting stacks that can integrate into a single client report or campaign dashboard for easy evaluation.